 The first "National Fitness Day" campaign is in full swing on August 8, 2009. The Taiji performance with 34,000 participants creates a new Guinness world record. As a co-organizer, Bank of China takes an active part in the opening ceremony and provides full support during the event. The bank sends a team of 500 performers, as the only corporate team, to join the Taiji performance. The previous Guinness World Record of Taiji group performance was created by 30,648 performers on the opening ceremony of the 22nd Peony Festival in Henan Luoyang on April 1, 2004.
Bank of China is the exclusive title sponsor of the 3-day "National Fitness Carnival" held in Beijing. As the co-organizer of the opening ceremony, Bank of China mobilizes over 200,000 employees of its branches in China to participate in local activities, which helps to publicize National Fitness Campaign across the country. On August 7, Bank of China donated RMB 5 million for the campaign and placed a donation box in the Olympic Sports Center.
In April 2009, Bank of China and the General Administration of Sport of China established strategic cooperation partnership. The bank then started logo and slogan solicitation for "National Fitness Day", launched "Bank of China National Fitness Card", co-organized the opening ceremony of the "National Fitness Day" and exclusively sponsored the "National Fitness Carnival". All these shows Bank of China fully supports the sports undertaking.
The launch of National Fitness Day is an important measure to improve the health of the nation on a people-oriented basis. It is also the result of the long-term exposure of Beijing Olympic Games to the public. National Fitness Campaign requires concerted efforts of the government, the public and enterprises. By promoting the campaign, Bank of China calls on the public to get involved, strengthen their sports awareness, and improve their health, thus facilitating the transition of China from a large sports nation to a powerful one.
Bank of China President Li Lihui said "National Fitness Campaign not only brings benefits to individuals and the whole nation, but also is essential to a harmonious society". Bank of China considers the campaign as a key step in fulfilling its corporate social responsibility and building a harmonious society. The bank will redouble its efforts to facilitate the transition of China from a large sports nation to a powerful one, improving the health of the nation.
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